Creating a new logotype and graphic identity going together with the new name that Scandinavia’s largest people transportation group chose, Aastroem Munier BBN helped prepare Nobina for new goals. Its new look was launched in the Nordic countries around the turn of the year.
Nobina is the new name of Scandinavia’s largest people transportation group, former Concordia Bus. Nobina comes from the Latin, where nobis means us. A shift that aligns perfectly with the company vision “Everyone wants to travel with us”. And a shift that also called for a new common brand identity. And we, Aastroem Munier BBN, won the assignment. Together with Nobina, and the brand consultants Differ, we developed a more customer-oriented profile. This was launched in the Nordic countries around the turn of the year. Today it is a bus company charged with emotional values, as friendliness, respect and simplicity that traffics the roads. Values that also flow through the design of the Nobina logotype, the choice of the primary brand colour and communicative expression. All destined to establish Nobina, and create knowledge, trust and attraction with its customers.
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Logotype
Vehicle livery
Brand identity guidelines