The difference between pretty good design and inspired design is the difference between a weekend runner and an Olympic champion, a shadow boxer and a prizefighter, a wedding band singing Sympathy for the Devil, and Mick Jagger doing the same.
The effect of really good design is instantaneous. It creates a virtuous circle. It makes people clap their hands. It ignites a chain reaction of positive experiences – in brand managers, in the brand team, in top management and in the marketplace where the real battle begins.
On the other hand, less inspired design creates doubt. It gets modified by committees. It gets tweaked to death - because something isn’t quite right and people feel it (although it may be hard to put your finger on it). Because it’s not doing everything it can. It’s a racecar with bad tuning, it’s a fancy bike with a tire that rubs, it’s a sailboat with too much drag…
Brands that cross borders
Nearly every brand identity we create is destined for international markets. This requires a highly organized approach in which consensus is reached regarding the tone, values and key messages the brand must carry. Our proprietary Brand Asset Management process has been designed to help lead you and your international team through this process. Once we’ve defined the essentials, we then free up our creativity to define a truly effective, differentiating brand identity that you just can’t live without.
Conclusion: work with Aastroem Munier BBN because we have inspired designers and proven processes that make your life easier (and your brand the best it can be).
